What do u think?
Keep it Simple, that’s what Vodafone has done with its new chotta credit ads. Crisp, to the point and (I guess) hence effective. Couldn’t have been a better time to release ads, with kids at home busy preparing for exams. It has a touch of innocence and a moment of truth to which most of us have been able to connect to. Nice ad.
Now let’s look at the Motorola ad. I wonder if the minds behind the ad have kids at home?
I mean just think of a similar situation at home. You are reprimanding your kid for his/her ‘I damn care’ attitude and s/he instead plugs on mobile headphones and nods in exhilaration. Enough to get a conniption fit! Couldn’t Motto guys think of a better way to reach the younger generation than showing something that can be wrongly connoted as “cool?” Irresponsible kid in an irresponsible ad!
What do you think?
Priya Q on June 12th 2008 in Advertising / Marketing, Author's muses
