Composed Volcano

Tag Archives: Vodafone

When risk meets grit…

Prakash Varma and Sneha Iype founder, Nirvana Films agreed to have started a firm 8 years ago without knowing where they where headed. All they had was a dream. I wonder what would have happened had they not taken that one risk…that one step out from their comfort zone.

We wouldn’t have had the pug and the kids and the current favorite for many “zoozoos”! Yeh, ok there would have been something else but surely not the nearly icons pug and zoozoo. For interest of the readers Nirvana Films is a Bangalore based company that has created a niche out of ad-film production and have many award winning ad-films to their credit.

Vodafone’s Zoozoos

We all have seen the alien looking characters introduced by Vodafone for its value added service advertisements more so while watching the IPL matches. All this while I thought it was an animated ad; was quite surprised to read that they were actually live beings dressed in white! The set, including all the props, is in the form of shadows created by spray painting.

The ads are getting quite mixed reviews though if you ask my opinion, I feel they are clutter breaking, creative and brilliant. Here’s my favorite ad of the lot…

What do u think?

Keep it Simple, that’s what Vodafone has done with its new chotta credit ads. Crisp, to the point and (I guess) hence effective. Couldn’t have been a better time to release ads, with kids at home busy preparing for exams. It has a touch of innocence and a moment of truth to which most of us have been able to connect to. Nice ad.

Now let’s look at the Motorola ad. I wonder if the minds behind the ad have kids at home?

Changing roles?

post-office_web

Post office is being seen in new light by few of the major corporate. And why not? With subjects on rural penetration and customer convenience prevailing in the boardrooms, people have no choice but to evaluate the existing strong network that can be capitalized on.

Yesterday it was Air Deccan which made ticketing kiosks available at post offices across Karnataka and today its Hutch (now Vodafone) who has made it convenient for their post paid customers by tying up with around 131 post offices across Tamil Nadu for easy payment of mobile bills. All you got to do is to locate your nearest post office and pay your bill!