Hey, kaha na pyar hai, main hoon aapka duggu….blah blah blah. What the hell or rather who the hell has put their thoughts behind the ongoing Reliance ads? I simply fail to see the objective. Do you? I mean by making Hrithik Roshan thank the whole world, what actually is Reliance Telecom trying to get at? Who is the target customer…. The existing ones or are they talking to potential customers? During a chat my friend opined that the idea behind this ad was to encourage people to pick their phones and talk more often to people without hesitation! Hmm that might be possible. But that’s not how it came across to many of us. The ad story could have been lined better. But for the fresh opinion, I had out rightly written this ad off.  Read more...