Hey, kaha na pyar hai, main hoon aapka duggu….blah blah blah. What the hell or rather who the hell has put their thoughts behind the ongoing Reliance ads? I simply fail to see the objective. Do you? I mean by making Hrithik Roshan thank the whole world, what actually is Reliance Telecom trying to get at? Who is the target customer…. The existing ones or are they talking to potential customers? During a chat my friend opined that the idea behind this ad was to encourage people to pick their phones and talk more often to people without hesitation! Hmm that might be possible. But that’s not how it came across to many of us. The ad story could have been lined better. But for the fresh opinion, I had out rightly written this ad off.

Another ad I actually find hilarious is the one where pretty Katrina Kaif is passing suggestive looks unnecessarily pouting her lips looking at her seductive best. Yep I am talking here of Slice – Aamsutra ads. Please don’t get me wrong, I love mangoes. It’s my favorite fruit….but Aamsutra?? Puhhleease!

Moving to the next ad. Hero Honda’s creative agency probably outplayed the fact that guys during the ‘dating’ period would do any grade of silly stuff to impress their girlfriends. Please show me 1 such guy! Please please… No seriously…just 1!! I am sure there will be girls who will enjoy that kind of silliness so I won’t ask for them I understand that the Honda guys are trying to accentuate on the fact that its bike has an excellent mileage but don’t you think the ad was too overbearing?

How many have you seen the ad where monkeys walk around in vests and brief with the silly “ye to bada tine hai” jingle running in the background? I think almost all of you in India…yeh? Till date I don’t understand this ad or what the jingle means and I am not interested to know also. I don’t have more words to describe this ad. Too stupid for my imagination. Probably the Sunny Deol “ye andar ki baat hai ads” rate better than the one with gleeful monkeys. See how things can get relative! There was a time I hated the Sunny Deol vest ads (I can’t recall the brand – was it Lux?).

That’s all for today….I will add more to the list in the coming times. For now those of you interested to read my old post on Advertising In India click here.

So long!