Composed Volcano

nds

Ponds

In my travels through Europe, almost every other day I would visit a museum as it is one of the easiest way to bring oneself upto date with the history of the place I was in. Some of these museums had some unique exhibits & almost every city that I had been to did have a local flavor to their museum.

Harpic

But it was in London city that I came upon this unique museum dedicated totally to “BRANDS”. Did you know that Vim is a brand that was launched in 1904?  And Harpic in 1924?  Did you know there was an Indian tonic water by the name Hunts?

Hunts Indian Tonic Water

One museum in London that I would recommend as must visit for all the marketing & advertising professionals who visit London is the Museum of Brands, Packaging & Advertising in Notting Hill, London. And why only marketing professionals…in fact anyone and everyone who is interested in learning about the evolution of the many brands that we use actively in our lives, must make time for a trip to this Brand’s Museum.

Colgate

Gillette

What started as a hobby of a 16 year old has now turned into something very remarkable. Robert Opie, who has authored many books on British consumerism, started collecting wrappers at an early age and what culminated out from this hobby now is history!!

Pears

Comfort

Band Aid

I thought that I would be able to cover this comparatively small museum in 1 or 2 hours but instead I ended up being there for almost half a day! This museum is a one of its kind and has an interesting display of various brands showing them in their different stages of evolution.

A point of note was the fact that – One gets emotionally attached to one’s favorite brand to the extent that the brand you use resonates with your identity! Here are few pictures showing some of the brands through its evolution. Brands whose look and feel has definitely changed with times, but brands which all of us identify with…

Pepsodent

Cherry Blossom

Cadbury's

Kit Kat

Johnson's Baby Powder

Brasso

Eno

Dettol

Horlicks

Dr. Scholls

Well, I can go on for more time since my photo bank is pretty exhaustive…and since I cant share all the pics…I think I will stop now!

It is through branding and advertising that companies talk to their customers. Communication plays a big role in retaining the customer’s loyalty. A few pictures of branding exercises that were carried around World War II will follow in my next post!

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