Hope you enjoyed my last post on Museum of Brands, Packaging & Advertising, Notting Hill, London…
A brand can play an important role in creating social awareness. And a well established brand finds it easier to do so as somewhere through its advertising it had connected with its customers on an emotional level. Here are few interesting advertisements and branding exercises from the World War II time that I saw at the Museum of Brands, Packaging & Advertising in London.
Lifebuoy
Lux
Vim
Bovril
Ponds
In my travels through Europe, almost every other day I would visit a museum as it is one of the easiest way to bring oneself upto date with the history of the place I was in. Some of these museums had some unique exhibits & almost every city that I had been to did have a local flavor to their museum.
Harpic
But it was in London city that I came upon this unique museum dedicated totally to “BRANDS”. Did you know that Vim is a brand that was launched in 1904? And Harpic in 1924? Did you know there was an Indian tonic water by the name Hunts?
Hey, kaha na pyar hai, main hoon aapka duggu….blah blah blah. What the hell or rather who the hell has put their thoughts behind the ongoing Reliance ads? I simply fail to see the objective. Do you? I mean by making Hrithik Roshan thank the whole world, what actually is Reliance Telecom trying to get at? Who is the target customer…. The existing ones or are they talking to potential customers? During a chat my friend opined that the idea behind this ad was to encourage people to pick their phones and talk more often to people without hesitation! Hmm that might be possible. But that’s not how it came across to many of us. The ad story could have been lined better. But for the fresh opinion, I had out rightly written this ad off.
Prakash Varma and Sneha Iype founder, Nirvana Films agreed to have started a firm 8 years ago without knowing where they where headed. All they had was a dream. I wonder what would have happened had they not taken that one risk…that one step out from their comfort zone.
We wouldn’t have had the pug and the kids and the current favorite for many “zoozoos”! Yeh, ok there would have been something else but surely not the nearly icons pug and zoozoo. For interest of the readers Nirvana Films is a Bangalore based company that has created a niche out of ad-film production and have many award winning ad-films to their credit.
We all have seen the alien looking characters introduced by Vodafone for its value added service advertisements more so while watching the IPL matches. All this while I thought it was an animated ad; was quite surprised to read that they were actually live beings dressed in white! The set, including all the props, is in the form of shadows created by spray painting.
The ads are getting quite mixed reviews though if you ask my opinion, I feel they are clutter breaking, creative and brilliant. Here’s my favorite ad of the lot…
Watch the video and you will know why 
… its the new commercial of Heineken and is super cool
Despite the economic slowdown, Advertising Agencies Association of India (AAAI) and Ad Club Mumbai have decided to go ahead with the biggest event in the advertising industry – GoaFest 2009.
The honchos and bigwigs from the advertising world would get together in the land of sand and sun during 2nd-4th April 2009. Delegates would also include media professionals and clients. Advertising gurus or prominent speakers would deliberate in a knowledge session packed amongst eminent people from the related industry. The event will be held at the Cavelossim beach, Goa.
| Live Entertainment of the Year | ||
| Sunburn 2008 | PDM India | GOLD |
| IIFA Weekend and Awards 2008 | Wizcraft | SILVER |
| The Unforgettable Tour | Wizcraft Event Active | SILVER |
| Chivas Fashion Tour 08 | Showhouse | BRONZE |
| Wills Lifestyle India Fashion Week Grand Finale | Showhouse | BRONZE |
| Live Event of the Year in a Foreign Location | ||
| The Unforgettable Tour | Wizcraft Event Active | GOLD |
| IIFA Weekend and Awards 2008 | Wizcraft | SILVER |
| CISCO India Partner Summit 2008, KL | Shobiz Experiential Communications | SILVER |
| New Event Property of the Year | ||
Keep it Simple, that’s what Vodafone has done with its new chotta credit ads. Crisp, to the point and (I guess) hence effective. Couldn’t have been a better time to release ads, with kids at home busy preparing for exams. It has a touch of innocence and a moment of truth to which most of us have been able to connect to. Nice ad.
Now let’s look at the Motorola ad. I wonder if the minds behind the ad have kids at home?
We have had some nice and creative advertisements in the recent past. Greenplay ad with a punch line of janam janam ka saathi where a Sikh kid meeting savithri ..his sweetheart from the previous birth (which I find quite funny), or the Mentos ad of that of a college classroom scene, or the superb ad of surf excel showing brother and sister love, where the brother “beats up” the puddle which makes his sister trip. I like all of these. Another ad that I will probably never ever forget is the old Cadbury’s ad where a girl rejoices in the victory of her batsman boyfriend on a cricket field. None of the current Amitabh Bachaan series of Cadbury ‘pappu’ ads (pun intended) are anywhere near to it.
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